By editor 
The landscape of college football in 2025 is undergoing a profound transformation, shaped by roster limitations, conference realignment, and the evolving dynamics of Name, Image, and Likeness (NIL) deals. These changes are redefining how programs operate, recruit, and compete, with significant implications for teams across the nation. Among these, the Iowa State Cyclones stand as a compelling case study, navigating these challenges with strategic foresight and adaptability.
The Shrinking Roster: A Test of Depth and Strategy
One of the most impactful changes in college football in 2025 is the reduction of roster sizes to 105 players per school. This marks a significant decrease from previous years, averaging around 23 fewer players per team. For programs like Iowa State, this shift necessitates a more strategic approach to roster management, emphasizing quality over quantity.
Implications of Limited Roster Spots
The reduction in roster size has several far-reaching implications for college football programs. Firstly, there is an increased emphasis on player versatility. Coaches must prioritize athletes who can contribute in multiple positions or on special teams, requiring a more nuanced recruiting strategy. This shift also places greater importance on player development, as teams can no longer rely on sheer numbers to fill gaps. Instead, they must focus on maximizing the potential of their existing talent.
The transfer portal has become an even more critical tool in this new landscape. Teams can strategically target experienced players from other programs to address immediate needs or enhance positional depth. This dynamic has made the transfer portal a vital component of roster management, allowing teams to quickly adapt to changing circumstances.
Additionally, the reduction in roster size could significantly impact walk-on programs, which often provide valuable depth and contribute to team culture. Coaches may need to make tough choices regarding walk-on opportunities, potentially altering the traditional pathways for athletes to contribute to their teams.
Iowa State’s Approach to Roster Management
Iowa State, under the leadership of Coach Matt Campbell, is grappling with these roster limitations. Campbell has expressed concerns about the challenges of cutting down his roster while maintaining a competitive team. The Cyclones must carefully evaluate their existing players, identify potential transfers, and refine their recruiting strategies to optimize their roster within the new constraints. The ability to develop under-the-radar talents and effectively utilize the transfer portal will be crucial for Iowa State’s success.
Conference Realignment and the Big 12: A Shifting Power Dynamic
Conference realignment has been a recurring theme in college football, and the Big 12 has been at the center of many discussions. With teams like Texas and Oklahoma departing, the conference faces the challenge of maintaining its competitiveness and relevance on the national stage.
The Big 12’s Evolution
The Big 12 has responded to the departures by adding new members, seeking to expand its geographic footprint and market appeal. These additions bring new rivalries and competitive dynamics to the conference. Media rights negotiations are also a significant factor, as the financial implications of conference realignment are substantial. The Big 12 must secure favorable agreements to ensure its long-term financial stability and competitive balance.
Iowa State’s Role in the Big 12
Iowa State, as a founding member of the Big 12, has a vested interest in the conference’s success. The Cyclones’ ability to compete for conference championships and secure College Football Playoff berths is directly tied to the strength and stability of the Big 12. Athletic director Jamie Pollard has been vocal about the challenges facing the program, including the financial pressures associated with NIL deals. Iowa State must navigate these challenges while remaining competitive within the evolving Big 12 landscape. The Cyclones’ success on the field, combined with strategic fundraising and NIL initiatives, will be essential for maintaining their status within the conference.
The NIL Era: Opportunities and Challenges
Name, Image, and Likeness (NIL) deals have transformed the landscape of college athletics, allowing student-athletes to profit from their personal brands. While NIL presents new opportunities for athletes, it also poses challenges for programs seeking to maintain a level playing field.
The Impact of NIL
NIL deals can be a significant recruiting tool, attracting top talent to programs that can offer lucrative opportunities. This creates a competitive advantage for schools with strong alumni networks and robust fundraising capabilities. However, NIL has also exacerbated financial disparities between programs, with some schools able to offer significantly more lucrative deals than others. This can lead to imbalances in talent acquisition and competitive outcomes.
The lack of uniform NIL regulations across states creates challenges for compliance and enforcement. Programs must navigate a complex web of rules and guidelines to ensure they are operating within the bounds of the law. Additionally, NIL deals can potentially impact team dynamics, creating divisions among players based on earning potential. Coaches must manage these dynamics carefully to maintain team cohesion and morale.
Iowa State’s Approach to NIL
Iowa State faces the challenge of competing in the NIL era while maintaining its values and principles. The program must develop creative strategies to support its athletes’ NIL endeavors while ensuring compliance with NCAA regulations. This may involve partnering with local businesses, establishing NIL collectives, and providing educational resources to student-athletes.
Iowa State’s Trajectory: Building on Success
Despite the challenges posed by roster limits, conference realignment, and NIL, Iowa State is well-positioned for continued success in 2025 and beyond. The Cyclones have established a strong foundation under Coach Campbell, with a track record of player development, strategic recruiting, and competitive performance.
Key Factors for Iowa State’s Success
Coaching stability is a crucial factor for Iowa State’s success. Coach Campbell’s leadership and stability provide a consistent vision and direction for the program. His ability to develop talent and build a strong team culture is crucial for sustained success. Iowa State’s defense has been a consistent strength, and the program must continue to develop and recruit top defensive talent. An under-the-radar transfer could significantly boost the defensive line.
As the offense evolves, Iowa State must find ways to maximize its offensive potential. Developing a strong running game and finding playmakers at the skill positions will be essential. Recruiting success is also critical for maintaining competitiveness. The program must continue to identify and cultivate players who fit its culture and system.
Conclusion
As college football enters a new era in 2025, programs must adapt to evolving roster limits, shifting conference dynamics, and the impact of NIL. Iowa State, like other institutions, faces both challenges and opportunities in this changing landscape. By embracing strategic roster management, navigating the complexities of conference realignment, and fostering a culture of innovation in the NIL era, the Cyclones can position themselves for continued success on and off the field. The future of college football is uncertain, but for Iowa State, the path forward is paved with potential. The ability to adapt, innovate, and maintain a strong foundation will be the keys to unlocking that potential and achieving long-term success.